How much should I charge for my online dance classes?
How much should you charge for an online dance class?
Start from what you charge for an in-person class, adjust for length and level, and choose between single videos, courses or a monthly plan.
The short answer
Charge for an online class roughly what you charge for an in-person class of the same length, and a little less if it is a recorded video students watch whenever they want. What raises the price is not the format but what the student takes away: a specific move, a course ordered by level, a technique they cannot find anywhere else.
If you have never sold online, start with a price your regular students would pay without thinking twice, and raise it once you have reviews. Raising a price is easier than winning back someone who did not buy.
Three ways to charge, three different prices
Single video. One move, one step, one drill. It is the easiest purchase to decide, so a low price works best: students buy it to practise before a social.
Full course. Several lessons with a thread, such as "Bachata from scratch" or "Ladies styling for salsa". It is worth more than the sum of its videos because the order and the method are yours.
Monthly plan. Access to everything while they pay. It works if you upload new classes regularly, say one a week: students pay to keep learning with you, not for one specific video.
What you keep from each sale
On Dancetomic you decide how much you want to earn and the platform adds its share on top: 9% of each sale, plus the payment provider fee. In euros, with Stripe, if you want to earn €20 for a course, the student pays €22.39 and you receive the full €20.
In Mexican and Argentine pesos payments go through Mercado Pago, and its fee is deducted afterwards from what you receive, more or less depending on how many days you wait to release the money. Your academy screen shows the exact figure before you publish.
How to tell if the price is right
Watch two things in the first weeks: how many people open your course and how many buy it. If many visit and nobody buys, the price or the presentation is holding them back; if almost everyone who visits buys, you can probably charge more.
Offer one free class as a sample. It is the best way for someone who does not know you to see how you teach, and the one that brings the most sales later. Create your online academy and try it with your first course.